It is hard to underestimate the importance of a website to company’s brand positioning and business as a whole. Quite commonly, website is first and foremost point of contact potential customers have with services you have to offer. The first impression is the key - you sure want it to be positive, and this is exactly why it’s crucial to ask your potential web developer the right questions to see if they understand your vision and are willing to deliver the website, design, and user experience you’re looking for. Front matter, or preliminaries, is the first section of a book and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed or printed, on either display pages or blank pages.